I specialize in high-growth marketing programs, leading strategy through execution and optimization. Over the past decade, I’ve built demand generation and ABM initiatives that drive revenue across enterprise organizations and SaaS start-ups.

My marketing passions and skills

  • Account-Based Marketing

    I believe that ABM is 50% marketing and 50% sales, and therefore, a close alignment with sales is essential to build and execute successful ABM programs.

    This is how I’ve developed successful ABM programs and met sales goals. I’ve entered companies without ABM and launched and built ABM programs from the ground up. And I’ve also improved, optimized, and scaled current ABM programs.

  • Multi-Channel Campaigns

    Choosing the right mix requires a deep understanding of how each channel supports specific campaign goals and aligns with audience behavior. Below are several channels where I’ve consistently driven strong results, optimizing for both engagement and ROI.

    webinars & events

    direct mail & gifting

    digital advertising

    content syndication, surveys

    email (including nurture programs)

    social media (organic & paid)

  • Artificial Intelligence

    I’ve been using AI in marketing for years. For example, at Oracle, I used Conversica for AI-powered email communications, which delivered great results. I've also utilized AI in other marketing campaigns, such as data analytics, performance, content creation, and audience targeting.

    I curated a list of AI marketing tools for you below!

  • Industry Marketing

    I have extensive experience building tailored campaigns for various industries that speak directly to their needs, in a way they understand, very effectively. I start by understanding the industries well, and then I’m able to develop industry-specific content and messaging in multi-channel campaigns.

    Some of the industries I know well are financial services, public sector, manufacturing, retail, telecommunications, technology, higher education, and QSR.

My current & previous work

COHESITY - cybersecurity marketing experience

Cybersecurity

Fractional role developing ABM field marketing programs focusing on a multi-channel approach

  • Competitive

  • Win-back

  • Ransomware Workshops

    • 6Sense

    • Salesloft

    • Marketo

Infrastructure Platform as a Service

Spent two years developing multi-channel, growth Enterprise campaigns, always meeting/exceeding pipeline goals

  • ABM, events, webinars, social, and content syn

Celigo - iPaaS - infrastructure platform as a service marketing experience

    • Highest performing campaign for two quarters (survey).

    • Successful training and launch of the company’s first ABM program. Trained and managed the BDR team, launched the first Enterprise multi-channel campaign.

    • Developed and launched lead scoring and 10-touch nurture campaign in Hubspot

    • Consistently met pipeline goals for the Enterprise product (each quarter)

    • Retail

    • Hubspot

    • Asana

    • Salesforce

    • Salesloft

    • Pathfactory

Yellowbrick hybrid cloud data warehouse marketing experience

Cloud Data Warehouse

In charge of developing ABM and multi-channel campaigns to meet quarterly goals.

  • Took over the event manager’s position for one year (including my position)

    • Strategized and executed ABM velocity campaign that successfully improved MQL to SQO speed in the pipeline by 15%.

    • Successful 1:1 campaigns targeting Visa and Mastercard that led to engagement and meetings.

    • Took over the events manager’s job, which led to successful events and several new sales.

    • Set up the company’s first expansion program.

    • Financial Services

    • Telecommunications

    • Insurance

    • Hubspot

    • 6Sense

    • Asana

    • Salesforce

    • Outreach

Oracle ERP product marketing experience

Product: ERP

Developed multi-channel campaigns for four industries for 2+ years.

  • Oversaw the budget per industry and created multi-channel campaigns based on pipeline goal.

    • Met YoY goals for ERP every year.

    • Set up a Folloze (platform) campaign with a nurture within 2 weeks that won the HESS college account.

    • Had the 6th-highest pipeline campaign globally.

    • Successfully set up the first Pathfactory nurture campaigns for each industry.

    • Financial Services

    • Manufacturing

    • Public Sector

    • Higher-Ed

    • Pathfactory

    • Folloze

    • Eloqua

    • Internal analytics tool

Hire Julia Edson for business marketing growth campaigns.

Marketing platforms I know

Nurture email campaigns.
PathFactory machine learning content tools
Julia is an expert in 6Sense ABM marketing.
Julia Edson uses Tableau to analyze campaign results.
Julia Edson uses Asana for project management.
Julia Edson knows all the apps of MS.
Julia has spent years working in Google Workspace.
Julia loves using On24 for webinars.
Julia knows Rollworks for ABM campaigns.
Conversica ia an excellent artificial intelligence email tool and Julia used it at Oracle.
Marketo is an email platform Julia knows well.
Sendoso is a gifting platform Julia knows well.
Julia has built many cadences for her SDR team.
Julia has built many cadences for her SDR team.
Folloze is one of Julia's favorite ABM tool, especially for 1:1 campaigns.

My recommendations

  • “Julia is an excellent marketer with a big mind capable of building strategy and executing high-level initiatives that drive real results. I’ve worked with Julia over the past few years and it has been a very fruitful partnership that has translated into tens of millions in business pipeline. She is a highly-creative and collaborative leader who will not waste time before rolling up her sleeves and driving progress in any way she can. Any organization would benefit from a teammate like Julia.”

    Micah Strand, Marketing Director

    - managed Julia at Oracle

  • “Julia and I have been working together on several Enterprise demand gen campaigns for a while. I really enjoy working with her because she understands the importance of good content that drives pipeline. Julia has an innovative approach and knows how to engage prospects with modern campaigns to meet quarterly goals. She has brought in a variety of new campaign tactics that the company had never tried, such as surveys, nurture programs, and many more. She’s smart, analytical, has a wealth of experience, and does whatever it takes to get campaigns launched in time.”

    Laurie A Smith, Product Marketer

    - worked with Julia at Celigo

  • “Julia is a master juggler and one of the most resourceful individuals I have known. I have worked with Julia for the last 2+ years on our state, local and K12 marketing strategy and campaign execution. I have been particularly impressed with her ability to work across multiple industries on several projects, managing the critical elements of each campaign. She is a quick study on the tools and technologies we leverage in our organization and always responsive to questions and comments. Julia would be an asset to any team!”

    Nancy Youngwirth, Biz Dev / Pubic Sector

    - worked with Julia at Oracle

  • “Julia has a strategic and creative mindset and is willing to pull-up-her-sleeves to do whatever it takes to get the work done. I was impressed with how well she took to her first real start-up, really digging in and figuring out what needs to get done and developing a plan. Julia came in with many ideas as well as vendor contacts and knew how to bring in hundreds of solid leads right away, develop industry-related content as well as develop an industry and journey-based nurture for each of her industries. I highly recommend Julia as a B2B demand gen marketer.”

    Rob Place, VP of Marketing

    - managed Julia at Yellowbrick

  • “Julia sits comfortably and authoritatively at the intersection of strategy and execution. Her deep and broad experience on both the client and agency side inform her keen strategic sensibility, but she's not afraid to roll up her sleeves and get things done. She's been a great partner to us as we've work together at Intuit developing CRM, cross-selling and lead nurture programs using email, landing pages, in-product programming, banners and testing offers, messages and segmentation. She's a smart, funny straight-shooter.”

    Jay Bower, President, Crossbow Group

    - worked with Julia at Intuit

My story…

Julia Edson. Growth and ABM marketing consulting. Looking for marketing talent?

I am a marketing leader driving measurable pipeline growth and scaling high-impact growth strategies across start-ups, global, and enterprise tech organizations. My expertise is in developing buyer journey campaigns, audience targeting, campaign execution, analysis, and optimization.

I’m originally from California and studied Marketing at American University in Washington, D.C., where I am currently based. My career began at creative agencies such as GMO and Ogilvy & Mather, where I developed integrated advertising campaigns. Over the past decade, I’ve led growth marketing at enterprise technology companies, including HPE and Oracle, as well as several SaaS start-ups in data, cybersecurity, and infrastructure.

In my spare time, I enjoy being outdoors with my two labradors, practicing yoga, traveling, cooking, and volunteering with organizations that support Alzheimer’s awareness and animal rights.

I speak Spanish fluently, Italian basic, and a little Swedish.

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